Using Google Analytics

 Google Analytics

If Google Analytics has been installed on your website, the following information will be useful.

All Analytics data is visible after logging in at www.google.com/analytics/reporting/login. Use the username and password provided to you.

Act on the data from your reports

Read the Getting Started Guide Explore the interface and learn how to read basic reports.
Interpret Your Data Watch a video about basic features, keyword optimizations, and usage tips.
Discover Analytics Checklist Learn how to customize reports, segment visits, and more.

Configure advanced features

Link to AdWords Monitor your AdWords revenue, conversions, and ROI. Watch tips on optimizing your online advertising.
Set up Goals See conversion rates for ads, marketing initiatives, and visitor segments. Watch our video for details.
Track Ecommerce Link ecommerce performance to keywords and marketing campaigns. Learn benefits from this video.

Act on the data from your reports

Browse the Help Center Explore different ways to use Analytics or read the extensive FAQ.
Ask a question Post a question to our experts on the Help Forum.

Vapour Trail will install Google Analytics tracking code on your website on request. The above information is supplied by Google. We do not currently have the resource to provide detailed help with using Google Analytics.

t. 0333 123 0004
e. info@vapourtrail.biz

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