How do I describe my business on my website?

Describe your business websiteYour business website needs good information. How do you describe your business?

Primarily, you should put yourself in the place of someone who has heard about your business and wants to know what you do. So you should be writing about what you do, where you operate, what skills you have, how long you have been in business and generally why anyone should do business with you.

Your description should be intended to be read by people. However it will also be read by the software of search engines, so the description should be easy to read and contain plenty of keywords that relate to your activities.

Let’s think of this in terms of answering questions. The sort of questions you should be answering in your description would be:

What is your business called?

What do you do?

Where do you operate?

What specialist skills do you have?

How long have you been in business?

If someone were searching for your products or services on the internet, what might they put in the search field?

Here at Vapour Trail we want your website to be success, to get lots of traffic and to bring you in a lot of business. But we need you help! When we create your website we need a clear description of your business so we can create good, clear, easy to find pages. Our Small Business Website package includes two pages of information about your business. Typically this would be introductory page and a more detailed page. Both pages require good clear information from you.

Search engine optimisation guidelines suggest at least 300 words for each page. This amount of words provides sufficient context for the search engine to understand what the page is about.

Don’t worry if essay writing is not your strong point! Answer the questions above in as much detail as possible and we will do the rest, even if that requires some phone calls to get some extra information.