Your Website as a Marketing Tool

Your website is a key marketing tool. Whenever you say “visit our website” or a potential customer searches for you online, your website will be the first thing they see. So just as a shopkeeper makes sure the windows are clean and the shop is fresh and inviting, so you need to be sure that your website is doing you proud.

Design is a matter of personal taste and you won’t please all of the people all of the time. Having said that though, if your website is badly designed, most people will ageree about that! However the obvious turn off is when you website is obviously out of date. Does it use a trick that was popular in 2007? Does it say “Last updated 11th December 2010”? Are the prices wrong? If you look at your website and it’s obviously out of date, you need to take some action.

If you have a Content Management System (CMS) you have no excuse, get on with it!

If you don’t have a CMS you will probably have to get a list together for your webmaster. If you have a good relationship with your webmaster, that’s great. But so often I hear stories of websites being run by a friend or a relative or someone that’s moved onto other things and getting updates completed is a really big hassle.

If you are sighing at this point and thinking “that’s me”, then perhaps we should talk.

A  CMS allows you to take control of your website. There’s no need to wait for and cajole a webmaster. You can do your own updates, every day if you wish. If you are working with a marketing plan or running any sort of promotional campaign, the ability to update your website content is absolutely crucial.

Is this going to cost me a lot of money is the obvious question? Absolutely not!

A website with two pages of optimised content, contact form, theme of your choice and other goodies starts from £249. The monthly cost is £10. So for the first year your fully updateable, optimised website would cost less than a cheap laptop.

Fancy a chat about CMS? Call me on 0333 123 0004