Articles

A Good Website is Good For Business

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In January 2013, The Guardian Small Business Network published an article entitled “Why a good (cheap) website is vital for small businesses”. The writer observes that although 80% of small businesses do have a website, around 80% of those websites “simply aren’t fit for purpose in today’s digital age”. He goes on to explain why: … Read more

Call Me: Making It Easy To Get In Touch

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Getting a potential customer to your website is good, getting them to contact you is better. It would be such a shame if someone came to your website and then were deterred from making contact with you because the contact information on your website was poor or missing. So here are some ideas to make … Read more

Business Start Ups, right first time

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This is an all too familiar story. I talk to a business owner about their existing website and the tale goes something like this …

“we’ve been in business a few years now and when we started my nephew/friend/IT student/bloke at the pub made us a website. It’s looking a bit old now and we want to update but we have lost touch/they don’t have the time/they don’t do that anymore and we don’t know what to do”.

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Four Must-Have Acronyms For Your Website

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I would recommend that any new business website included the following features: Content Management System (CMS) A CMS allows persons other than a website designer to update the website. This can be the site’s owner or designated administrator, third party search engine optimisation (SEO) specialist or marketing specialist. Fresh, optimised content is essential to keeping … Read more