In January 2013, The Guardian Small Business Network published an article entitled “Why a good (cheap) website is vital for small businesses”.
The writer observes that although 80% of small businesses do have a website, around 80% of those websites “simply aren’t fit for purpose in today’s digital age”. He goes on to explain why: “The vast majority of micro-businesses are using sites that are based on out-of-date technology. They tend to be “static”, limited to five pages and offer no content management. Hence they can’t perform basic but essential marketing tasks, such as posting photos and publishing customer testimonials”.
I get to see quite a lot of business websites and I’m afraid I have to agree with The Guardian writer, a lot of websites have that ten years old look about them. I would suggest there are two main reasons why small businesses are struggling along with out of date websites: cost and complexity.
Let’s think about cost. Small business owners are naturally wary of getting talked into expensive website development deals. They have probably heard tales of other people paying thousands of pounds for a new website and they know they can’t afford that.
And complexity. Business owners, know they should be updating their websites on a regular basis, but don’t think they have the skills to do so.
Vapour Trail is a web design and development business. It’s our aim to bring the benefits of the latest web technology to small businesses. So we offer:
A fixed price Small Business Website Package. This costs £249 and gives you three pages of optimised content, full content management system, a business blog, professional design based on an open source template and search engine optimisation tools.
If your requirements are different, we will provide a fixed price quote.
We will be happy to provide a free assessment of your website and advise on how it might be improved.
We will help you to learn how to use your website effectively: how to blog, post pictures and update content.
We won’t try to bamboozle you with jargon!
If you would like to call for a chat about your website, I would love to hear from you. My number is 0333 123 0004 and email is chris@vapourtrail.biz