Website design, development and hosting
In January 2013, The Guardian Small Business Network published an article entitled “Why a good (cheap) website is vital for small businesses”. The writer observes that although 80% of small businesses do have a website, around 80% of those websites “simply aren’t fit for purpose in today’s digital age”. He goes on to explain why: … Read more
Getting a potential customer to your website is good, getting them to contact you is better. It would be such a shame if someone came to your website and then were deterred from making contact with you because the contact information on your website was poor or missing. So here are some ideas to make … Read more
Vapour Trail are Website Designers and Developers. Most people are familiar with the term “website designer” and getting your website to look good is an important part of our work. But website development is vitally important too. Development refers to the techy stuff behind the scenes. Making sure that the website loads in the browser … Read more
It’s no use your website being a well kept secret. You want plenty of traffic, with lots of people reading about your business and getting in touch with you to buy products and services. You can publicise your website in other media, on your business cards, printed promotional material, adverts and directory entries. You can … Read more
I heard Kimberley Davis speak yesterday at The Business Show 2014. She is a self confessed “straight talking New Yorker”. You might remember her from The Apprentice when Alan Sugar greeted her by telling her how much he hated marketing people. But she has not been put off and now runs Sarsaparilla Marketing. Her talk … Read more
This is an all too familiar story. I talk to a business owner about their existing website and the tale goes something like this …
“we’ve been in business a few years now and when we started my nephew/friend/IT student/bloke at the pub made us a website. It’s looking a bit old now and we want to update but we have lost touch/they don’t have the time/they don’t do that anymore and we don’t know what to do”.
I’m off to a networking meeting at lunchtime. I shall shine my shoes, wear a nice jacket and smile, because first impressions count. If potential customers search online for your business, the first thing they will see is your website. How does it rate for first impressions (you might want to get a friend to … Read more
Your website is a key marketing tool. Whenever you say “visit our website” or a potential customer searches for you online, your website will be the first thing they see. So just as a shopkeeper makes sure the windows are clean and the shop is fresh and inviting, so you need to be sure that … Read more
Blogging is about writing your own stuff on the web. No need for a webmaster, just you, the computer and an audience. This is an enormously powerful tool for business. Have you just finished a job you are particularly proud of? Blog about it. Do you want to demonstrate you have got to grips with … Read more